From the outset, this wasn't just going to be a standard concession. Our brief was to create a concession that emulated the feeling of an Aje. Boutique. Simplicity and a focus on materiality were always going to be the key.

The David Jones Elizabeth Street store has been created as a true landmark in Australian Designer fashion, Aje truly anchor this space adjacent to the main entry.

Brining the inspiration of the Australian environment that so heavily influences their stunning product, while remaining simple in its form. Focussing on natural textures of timber, travertine, hand-scraped render and the brands now iconic copper rails, the Aje. David Jones concession truly stands on its own on the Australian Designer floor. Completed while an employee of Prospace Australia.